We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree, local TV news ratings and sweeps rule our lives. Yes, it’s spring, and we know what that means to creative […]
We hate them, we love them; we quote them and question them. Sometimes, they make us happy; sometimes they make us cry. However, for those in the local TV news business, we can all agree, local TV news ratings and sweeps rule our lives.
Yes, it’s spring, and we know what that means to creative services directors and their staff all over this land. It’s time for May sweeps.
The time when TV stations buy outside media and expand their on-air schedules to attract new viewers.
Here’s how this works. You send me the link/embed codes to any on-air promos as well as the link/embed codes to the news stories they promote. If you have any comment or insight you want to share, feel free to do so.
Here’s a Facebook promo from WFIE, the Raycom NBC affiliate in Evansville, Ind. It’s already got more than 43,000 views and generated over 100 comments.
https://www.facebook.com/14news/videos/10154136773874730/
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