When there’s a change in local TV news ratings in a market, that’s news. And TVNewsCheck prints sweeps performance stories from newspaper articles and other media. I get press releases from many stations touting their sweeps performance overall or in a particular time period, and in some cases, I will follow up with that station […]
When there’s a change in local TV news ratings in a market, that’s news.
And TVNewsCheck prints sweeps performance stories from newspaper articles and other media.
I get press releases from many stations touting their sweeps performance overall or in a particular time period, and in some cases, I will follow up with that station for a column.
But I can’t respond to every presser.
So I ask that stations try and put that performance into some kind of context. And try to focus on one time period or newscast that did well.
Why did your station do well, do you think? What did your station do differently from a marketing and /or coverage point of view? Please provide any relevant marketing and examples of actual news coverage.
I’ve been calling it an elevator pitch, that one- or two-minute summary you might give to someone in an elevator.
If you have any questions about how to proceed, by all means give me a shout.
Here are some past examples from stations about their sweeps successes.
KCRA November Sweeps Elevator Pitch
Detroit’s WDIV November Sweeps Elevator Pitch
WPTV’s November Sweeps Elevator Pitch
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