WJTV, Media General’s CBS affiliate in Jackson, Miss., is airing a campaign of spots that emphasizes the local aspect of their employees. “Within our team, we have a fantastic representation in house from cities and small towns all across Mississippi, and we decided to make that fact front and center of our May promotions,” said […]
WJTV, Media General’s CBS affiliate in Jackson, Miss., is airing a campaign of spots that emphasizes the local aspect of their employees.
“Within our team, we have a fantastic representation in house from cities and small towns all across Mississippi, and we decided to make that fact front and center of our May promotions,” said Brett Kenyon, WJTV’s creative services director.
“A local team means a broader collection of local sources, understanding which stories are going to be more important than others in our region, and a group of people that have a vested interest in the area,” said Kenyon.
Comments (0)
Reader Interactions