Although we didn’t conduct a survey this year, TVNewsCheck and Market Share polled TV station creative services directors about a variety of subjects related to their jobs in both 2014 and 2015. The results of each year’s surveys were reported here on Market Share during the annual PromaxBDA Station Summit. Now that the 2016 PromaxBDA […]
Although we didn’t conduct a survey this year, TVNewsCheck and Market Share polled TV station creative services directors about a variety of subjects related to their jobs in both 2014 and 2015.
The results of each year’s surveys were reported here on Market Share during the annual PromaxBDA Station Summit.
Now that the 2016 PromaxBDA station Summit is underway here in Las Vegas (look for reports all week here on Market Share), I thought it a good time to share the results from the past couple years.
These results give the answers to questions about what creative services directors and staff think.
What kind of questions did we ask?
Here are just a few:
Grade the quality of local TV news?
Effectiveness of news marketing?
Social media in promoting news?
Best way to attract younger viewers?
Most important element in news marketing?
Your greatest challenge?
Quality of marketing research?
Spending too much of time on sweeps?
Plus we asked what creative services directors would like to say to their broadcast group VPs of Marketing, their stations’ news directors and general managers.
The answers are surprising, sometimes shocking, sometimes appalling, but all are illuminating.
Local TV Marketers Reveal Best Ways To Find Staff
What Local TV Marketers Want To Know
What Station CSDs Want From Their Marketing VPs
Hey General Managers, Marketing Wants A Word With You
Hey News Directors, Marketing Wants A Word With You
CSDs Speak Out On Creativity, Salaries, Slogans
CSD Survey: Next-Gen GMs, Budgets, Co-Op Programs
What CSDs Want To Tell GMs and Group Marketing VPs
CSD Survey: Consultants, Sweeps, Comments for GMs, NDs, VPs
CSD Survey: Greatest Challenge, Outside Media, Research
CSD Survey, Pt. 1: Ownership, Local News Quality, Marketing Effectiveness
Comments (0)
Reader Interactions