Do you ever imagine your TV talking back to you? Like you’re watching the news and the anchor starts talking to you sitting right there in your living room? It’s fun to think that, but it’s too far-fetched an idea to ever really happen until Facebook and Facebook Live came along. Now, says Cynthia Lieberman […]
Do you ever imagine your TV talking back to you? Like you’re watching the news and the anchor starts talking to you sitting right there in your living room?
It’s fun to think that, but it’s too far-fetched an idea to ever really happen until Facebook and Facebook Live came along.
Now, says Cynthia Lieberman of Lieberman Communications, Facebook’s made your newsroom a two-way street where viewers expect to participate, and if you don’t give them what they want, they go play with someone else.
Building Your Brand with Social Media was the tittle of a session at last week’s 2016 PromaxBDA Station Summit in Las Vegas.
John Kukla, creative services director for the Dallas Fox O&O KDFW, was the moderator.
In addition to Lieberman, speakers presenting were Carly Munoz, brand manager for WOTV, Media General’s ABC affiliate in Battle Creek, Mich.; and Emily Mowers, ABC affil WVEC Norfolk, Va.’s marketing director.
Kukla had some very good pointers on how to get the most out of your station’s Facebook page, including some surprising suggestions on using your viewers’ comments.
Next up was Lieberman, a marketing and media strategist at Lieberman Communications.
Lieberman made good points as to why we should think of TV or the media business as being in the communications business.
These days, shared knowledge is power, according to Lieberman. “Consumers have become PROSUMERS and they talk back.”
“You better know what you want to say and be prepared to listen and respond or they will just move on and go play with somebody else,” she advised.
Lieberman described an incident on the UCLA campus where she teaches a class. There was a shooting there a few weeks ago, and she tracked the unfolding story on KTLA’s social media sites. The station had people on the ground within an hour and was broadcasing live over the air and on Facebook Live. Not everybody could watch on TV, but within 24 hours, KTLA’s coverage on Facebook got 1.4 million views.
“You don’t need to livestream all of your broadcasts on Facebook, but in emergencies, you want to be a live connection that your viewers trust and turn to when they most need it,” said Lieberman.
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