The 2016 PromaxBDA Local Awards were announced in June at the group’s annual Station Summit in Las Vegas. The full list of PromaxBDA Awards Winners can be found here. It’s one thing to see your station or company on a list as having won a 2016 PromaxBDA Local gold, silver or bronze award and it’s […]
The 2016 PromaxBDA Local Awards were announced in June at the group’s annual Station Summit in Las Vegas.
The full list of PromaxBDA Awards Winners can be found here.
It’s one thing to see your station or company on a list as having won a 2016 PromaxBDA Local gold, silver or bronze award and it’s quite another to actually see the spot which won the award.
So I’ve asked the stations that won to send me a link or embed code or small rez file of their winning creative so they can give their staff, their station, their group the recognition it deserves by sharing it with the Market Share television community.
Got a gold you want to share?
It’s not too late. Contact me at 817-578-6324 or [email protected].
The Chicago Blackhawks, one of the original six teams in the National Hockey League, won the Stanley Cup in the 2015 season.
Comcast Sportsnet Chicago created a one-minute, custom music promo which won the 2016 PromaxBDA Gold Award in the Live Event Spot category.
The spot also won silver in the Music or Instrumental Theme With or Without Vocals and Editing categories. And it won a bronze in the Promo, Sports category.
Impressive.
Here’s what is written about the promo on its Vimeo site.
Our marketing objective was to produce a highly complementary, custom musical composition to underscore the high intensity nature of the National Hockey League Playoffs for our dedicated, passionate fans.
Our playoff hockey coverage achieved massive viewership increases and audience retention over the life of the project.
Justin Schoenrock, a writer/producer at Comcast in Chicago, sent me the link along with these thoughts.
“I could not be more pleased with the success of this spot. Not only did it help usher in a Stanley Cup victory for Chicago; it captured a Regional Emmy for editing, and has now completed its lifecycle with these handful of PromaxBDA wins.
“I am fortunate to work with very talented artists; the powerful music composition of Dan Gutschmidt, the expertly crafted lyrics of vocalist Precise, and the perfectly timed sound design from Michael Horn.
“This was my first time attending the Station Summit and it was a terrific experience. The Awards Gala was top notch and Godfrey was a fun and spirited host that kept the show flowing.
“Comcast Sportsnet Chicago could not be more proud of its seven total wins. Our team is lucky enough to be led by multi-time PromaxBDA Gold recipient, Jay Wadhwa, who has been fundamental in shaping our success within Creative Services.”
Here’s another creative spot from Comcast Sportsnet Chicago that won a silver in the Something for Nothing category.
Knock On Wood
Comments (0)
Reader Interactions