Chances are you’re super focused on news when it comes to social media. But what about everything else you have to promote — your lifestyle show, your programming, community events, media partnerships? Carly Munoz, brand manager for WOTV, Media General’s ABC affiliate in Battle Creek, Mich., shows you what to do to get a plan […]
Chances are you’re super focused on news when it comes to social media. But what about everything else you have to promote — your lifestyle show, your programming, community events, media partnerships?
Carly Munoz, brand manager for WOTV, Media General’s ABC affiliate in Battle Creek, Mich., shows you what to do to get a plan in place.
Building Your Brand with Social Media was the tittle of a session at the 2016 PromaxBDA Station Summit in Las Vegas in June.
Carly Munoz said “it’s so important to have a plan for social media to create a loyal and engaged following.”
John Kukla, creative services director for the Dallas Fox O&O, KDFW, was the moderator.
Click here to see an article about his presentation.
Speakers presenting were Cynthia Lieberman from Lieberman Communications, Carly Munoz, brand manager for WOTV, Media General’s ABC affiliate in Battle Creek, and Emily Mowers, WVEC’s marketing director. WVEC is the ABC affiliate in Norfolk.
Click here to see an article about Lieberman’s presentation and click here to see the same about Mowers’ presentation.
Get with your GM, your digital director and whoever else needs to be involved to make a social media. Divvy up the responsibilities and create a consistent posting schedule that works for your station.
If you have a local lifestyle program with hosts and producers, it might look something like this:
While it is important for the hosts to share some personal moments to create a relationship with the viewer, those posts shouldn’t dominate their page. Draw up some guidelines of what they need to be posting that will keep your talent on track with the number of posts and the right type of posts.
Use programs like Social News Desk to help you track and manage this action plan.
Create a fun interactive campaign using frames for talent to pose with viewers at community events in your market. Encourage viewers to share their photos using the hashtag to see their pics in the nightly newscast.
Consider a program called tintup (TINTUP.com) which aggregates all of the social media posts under that hashtag and display them on huge monitors live at the event.
Grow loyalty by giving viewers inside exclusives on your social media platforms.
Send your promo producers down to the newsroom or studio to post a few pics before a show. Grab a quick video of what the reporters are working on.
Viewers love feeling like they are part of something special and getting the exclusive that they won’t see on TV.
Viewers will feel a personal connection with the talent. Encourage your team to look for these opportunities and go for it!
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