WLBT, the Raycom-owned NBC affiliate in Jackson. Miss., has a substantial lead on total media actions over the past six months with more than three times its nearest competitor, according to data from audience insight firm Shareablee. What’s the station’s philosophy? What stories really pop on Facebook? How does the station use Facebook to drive […]
WLBT, the Raycom-owned NBC affiliate in Jackson. Miss., has a substantial lead on total media actions over the past six months with more than three times its nearest competitor, according to data from audience insight firm Shareablee.
What’s the station’s philosophy? What stories really pop on Facebook?
How does the station use Facebook to drive users into news viewers?
Check out this week’s Social Scorecard on NetNewsCheck.
Written by yours truly, I talked to WLBT’s digital content manager about why her station’s Facebook engagement is 240% more than any other station in the DMA, what role video plays in her strategy, and how she knows what her audience wants.
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