When a TV station wants to add new entertainment fare to its daytime lineup, most go the syndicated programming route. The costs are known, the promos are fed every day, and there’s usually a track record of expected performance levels. It’s turnkey. And daytime television isn’t exactly a revenue generator. So you know what you’re […]
When a TV station wants to add new entertainment fare to its daytime lineup, most go the syndicated programming route. The costs are known, the promos are fed every day, and there’s usually a track record of expected performance levels. It’s turnkey.
And daytime television isn’t exactly a revenue generator. So you know what you’re going to get; the risk is low and you’ll take whatever rewards come with it.
Some stations fill the programing holes with local news, especially in those time periods that lead-in to already scheduled newscasts. The talent is there, content is available and the necessary production capabilities are ready to use.
Then there are a few brave stations that opt to go it alone. Create their own local entertainment show. From scratch.
Consider the risks. Hire new talent to host the show. Build or reconfigure existing studio space to produce the show. Book guests. Create new promos for the show. The list goes on and on. The investment is daunting for a station to carry alone, and the rewards, well, are in the eye of the beholder.
WSMV, Meredith’s NBC affiliate in Nashville, is banking on the city’s country music popularity to carry its new morning entertainment show, Today in Nashville, which launches this morning at 11.
Today in Nashville will air live following the fourth hour of NBC’s The Today Show.
“Nashville has needed a locally produced show that takes viewers inside the music scene and highlights our community,” said Doreen Wade, WSMV’s general manager.
The hosts are Kelly Sutton and Carole Sullivan. Sutton is described as a country music insider and key correspondent for the website One Country.
“I had so much fun doing these promos,” said Luanne Stuart, WSMV’s creative services director.
“Kelly Sutton is very well known around here. And because of her connections, she gets invited to album release parties, access we wouldn’t have.”
Sullivan is a former news anchor and does parenting segments for The Today Show.
In addition to the hosts, Meghan Linsey, a runner-up contestant on NBC’s The Voice, will join as a special contributor,
“Meghan Linsey is going to come on every Tuesday morning when The Voice starts on the 19th,” said Stuart. The Voice airs Monday nights on NBC.
“She’s an insider and she‘s been through that whole experience,” said Stuart, “so she’s going to recap everything that happened on The Voice.”
Kacy Hagerty, host of Channel 4 News and More at Midday, will focus on stories about what’s happening in and around Nashville.
Today in Nashville has the right focus for the right city with the right hosts and contributors.
Here’s hoping it’s a hit with viewers.
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