These days, there’s no such thing as being alone in the middle of nowhere — isolated, cut off, uniformed. Everywhere you go, thanks to the device in your hand, you’re connected to everything that is going on, starting in your neighborhood and around the world. That’s the premise behind a new music and image campaign […]
These days, there’s no such thing as being alone in the middle of nowhere — isolated, cut off, uniformed.
Everywhere you go, thanks to the device in your hand, you’re connected to everything that is going on, starting in your neighborhood and around the world.
That’s the premise behind a new music and image campaign from Stephen Arnold Music (SAM) called appropriately, Everywhere I Go, launched for TV stations to use to highlight their presence online, on mobile and on social media.
“A station’s digital offerings have rapidly become a key component of its brand,” said Chad Cook, SAM’s VP of creative.
A cost-effective marketing toolkit, Everywhere I Go, provides stations with a variety of song lengths from :60s to IDs, and versions from full sings to instrumentals, all built around a catchy pop song.
These days, viewers expect to get their news, weather, and traffic updates from stations wherever they are, at any time via their computers, mobile phones, and tablets. In other words, everywhere they go.
Everywhere I Go gives stations a bundled marketing campaign that includes video images to go along with custom, local images of the station’s talent and landmarks, similar to SAM’s Waking Up My Day, the morning news campaign which has aired in over 100 markets.
“Everywhere I Go builds further on these cost-effective solutions by providing stations with memorable creative that’s easy to implement, engages with audiences and fills a real need,” said Cook. “When it all comes together, the result is a very powerful promotional tool.”
To help launch the campaign, SAM is conducting a contest to give away three guitars to any lucky person who wishes to leave a comment about the music on a special web site set up by SAM. Click here for more info and to leave a comment.
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