Being a grandparent myself, I tried not to be offended by the new promo from Comcast Xfinity’s cable and digital service. Offended because the ad implies that we grandparents are so out of touch, digitally speaking, that the family dreads visiting. But I got over it quickly. Apparently, the ad was inspired by real events. […]
Being a grandparent myself, I tried not to be offended by the new promo from Comcast Xfinity’s cable and digital service.
Offended because the ad implies that we grandparents are so out of touch, digitally speaking, that the family dreads visiting. But I got over it quickly.
Apparently, the ad was inspired by real events.
“Our inspiration came from real consumer insights that showed there’s a misconception that seniors aren’t up on the latest technology,” said Todd Arata, Comcast’s brand marketing VP, “so we wanted to create a fun spot that made grandma and grandpa the hero for the holidays.”
Click here to read more about the creation of this spot.
Could this same concept be used to show that grandparents are hip to all that local TV has to offer? Facebook, web, apps, live radar, etc?
https://www.youtube.com/watch?v=dqCKQoOVUfo
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