Flex Creative, the new creative services agency founded by Peter Martin, has acquired SuchAGoodDog, the Emmy-nominated marketing, promotions, and production company founded by Steve Silverman. “We are actively in expansion mode, and we are thrilled to have Steve’s creative chops here now at Flex,” said Martin. “One of our goals for Flex Creative in the […]
Flex Creative, the new creative services agency founded by Peter Martin, has acquired SuchAGoodDog, the Emmy-nominated marketing, promotions, and production company founded by Steve Silverman.
“We are actively in expansion mode, and we are thrilled to have Steve’s creative chops here now at Flex,” said Martin.
“One of our goals for Flex Creative in the coming year is to begin to regularly create and produce online and linear content. Steve’s the right guy for the job.”
“As the world of original content continues to grow, there are so many new areas to explore,” said Silverman.
“I can’t wait to see where we go next, and I’m excited to help Flex lead the way.”
The acquisition brings new clients Fox, ABC, Freeform and Reelz Network to Flex, according to a company statement.
Silverman, an award winning, critically acclaimed writer, producer and director of high profile marketing campaigns for television series, specials and movies, is now Flex VP of marketing and creative.
He has worked on creative marketing campaigns for such high profile television projects as Empire, Fox’s Rocky Horror Picture Show, Gotham, American Idol, Baby Daddy, Queer Eye for the Straight Guy, The World Series, and many others.
Silverman’s most memorable work was his House promo that took Super Bowl 2011 by storm:
https://www.youtube.com/watch?v=7PhWshI_yN4
Flex’s client roster includes 20th Television, Disney and Scripps Networks Interactive.
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