I can kind of relate to this promo from WJTV, Media General’s CBS affiliate in Jackson, Miss. I live in the Philly area and the weather so far has been warm and balmy. Today will be another sunny day in the 60s. It’s almost December, folks. We’ve had blizzards at this time of year! So […]
I can kind of relate to this promo from WJTV, Media General’s CBS affiliate in Jackson, Miss.
I live in the Philly area and the weather so far has been warm and balmy. Today will be another sunny day in the 60s. It’s almost December, folks. We’ve had blizzards at this time of year!
So with weather like this, it’s hard to get people to take severe weather seriously.
“Our summer campaign had expired,” said Brett Kenyon, the station’s creative services director, “and we were due for a new one. But something just felt off about producing a severe weather promo when most of our state hadn’t seen a drop of rain in months. So we decided that instead of avoiding or ignoring the “no severe weather” issue, we’d embrace it, and this promo was the result.”
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