TV stations can be a powerful advocate for change in the community. They have the trust, they have the bullhorn and the access into people’s living rooms. Scripps-owned NBC affiliate KSHB Kansas City launched a campaign this week to get across the message that violence, bullying and discrimination are unacceptable. Kind KC, is a movement […]
TV stations can be a powerful advocate for change in the community. They have the trust, they have the bullhorn and the access into people’s living rooms.
Scripps-owned NBC affiliate KSHB Kansas City launched a campaign this week to get across the message that violence, bullying and discrimination are unacceptable.
Kind KC, is a movement that declares that kind of human behavior is not to be tolerated in Kansas City, “not here, not now, not ever.”
The Kind KC campaign kicked off with a special half-hour broadcast on Monday.
“Using the power of television, as well as our community and digital assets, KSHB, 38 The Spot, Bounce and Cozi, along with leaders from all walks of life on both sides of the state line, are planting a flag firmly in our communities to say no to violence, no to bullying, no to discrimination of all kinds,” said Brian Bracco, KSHB’s general manager.
“When station leaders first approached me with this idea,” said Sly James, Kansas City’s mayor, “I knew right away this would be a worthwhile campaign that we as a city should support.”
A complete list of those communities and organizations already committed to this campaign is available on the Kind KC website, http://www.kshb.com/kindkc As the list indicates, these are groups of political, social and safety leaders that have come together to participate in this campaign.
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