TV stations often create promos, year-enders, that remind viewers of the major news events of the past year. And many use this opportunity to highlight their station’s news coverage of those big stories. Here’s one from WCVB, Hearst’s ABC affiliate in Boston that combines the emotion viewers feel about what happened in their city in […]
TV stations often create promos, year-enders, that remind viewers of the major news events of the past year. And many use this opportunity to highlight their station’s news coverage of those big stories.
Here’s one from WCVB, Hearst’s ABC affiliate in Boston that combines the emotion viewers feel about what happened in their city in 2016 with the unmistakable message that WCVB’s news team was there to tell you about it — not just last year, but for the past 45 years.
https://youtu.be/khwnJvdHQAU
I think local TV news promos that successfully persuade and convince viewers about your station’s superior news coverage start by making a claim and then using examples from actual coverage to bolster that claim.
Here’s one from WCVB that follows that technique to deliver a strong message about WCVB’s investigative prowess.
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