One of the benefits of writing Market Share are the comments from my readers. I never got much of that when I wrote and produced TV promos and commercials. At least not from the viewing public. I used to imagine being somewhere and one of my spots would come up on TV and somebody would […]
One of the benefits of writing Market Share are the comments from my readers.
I never got much of that when I wrote and produced TV promos and commercials. At least not from the viewing public.
I used to imagine being somewhere and one of my spots would come up on TV and somebody would notice it and say something nice about it, not knowing that I had created it.
That happened only once. I met a neighbor and she asked what I did. I told her I worked at a local TV station.
“Oh,” she said, “I saw these commercials for a local radio station that I just love.”
She went on to describe them, just a song with words on the screen that tell a story.
The campaign is one of my favorites. Here’s one example.
There are several ways readers can comment about articles on Market Share. The most public method is to hit the comments button at the bottom of the article and leave a reply. It will ask for your name and email address but it won’t publish the latter. And I believe you can use an alias instead of your real name.
And while people do leave comments that way, the overall majority of comments I get are sent directly to me via email.
I love the feedback, opinions, comments, even the occasional criticism.
Here are some from the past year. Given that these were sent directly to me, I’m not going to publish their names or stations.
Many of the comments mention the educational value of the articles.
I wanted to let you know that I really enjoy your Market Share articles on TVNewsCheck. It’s exciting for me to see what other markets are doing to promote their products.
I have been learning a lot of useful information from your articles.
Thanks for sharing your insight. As we get deeper into Nov ratings, I will be reviewing the examples you gathered while I strategize for our upcoming special reports.
Great insight, Paul. It’s great to see the power of a strategy focusing on the value to the end user. Whiz bang production effects can never replace brilliant visual storytelling.
Hi Paul: You’re doing an excellent job. You enterprise far better than most, and you communicate interesting and valuable information clearly and succinctly. Not a surprise when anyone looks at your deep background.
I’ve been following Paul Greeley since the beginning of my career. He never disappoints with good content. He’s dug up some OLD school news promos. Check ’em out!
Many readers mention how much they appreciate the recognition of their work.
Thank you for highlighting Local News!
We’ve had some nice feedback from your article, thanks!
I follow you religiously and one thing I really appreciate about you is your willingness to highlight the good things the media does and not just the bad.
Really appreciate all you do for our side of the business. In a rapidly changing industry where marketing can get lost in the sea of deals, regulations and ratings, you keep us top of mind.
Hi Paul — I very much appreciate the article you wrote for our station. My general manager is especially pleased and has heard kudos from several outside vendors. You certainly have wide readership! Thank you for your efforts and especially for posting our clips as part of the story.
I can’t tell you how much this station needed the attention you gave us this morning.
You are read by a lot of people. I got calls and letters all week long from a lot of voices from the past.
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TVNewsCheck has a Facebook page. And I just started posting articles there last week.
This is another way for you to comment. Please click here to go to the page and ‘like’ us.
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For the past couple months, I’ve been writing a weekly column called Social Scorecard which appears every Monday on NetNewsCheck.com, a sister publication to TVNewsCheck.com.
I’ve learned that Facebook may be the most important tool TV stations have to connect with their viewers, and drive audience to their websites and broadcasts. These articles reveal how stations use Facebook successfully everyday, and you’ll be able to use their ideas today.
Social Scorecard covers the social media actions (mostly Facebook) of media outlets in markets around the country.
The articles key on the leading media outlet (TV, radio or print) in that market over the past 6 months and we talk directly to the person responsible for the implementation of that outlets Facebook’s performance.
How did they get to be the leading outlet in the market? What’s working for them? How do they drive engagement? How are they monetizing Facebook? What’s their daily strategy?
I’ll be posting the weekly Social Scorecard every week to the TVNewsCheck Facebook page as well.
To see past Social Scorecards from markets like Raleigh, Little Rock, Charleston, etc., go to NetNewsCheck.com.
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