For most folks, today is just another Thursday. And due to advances in television viewing measurement, maybe it is just another Thursday at your station. But for many in the local TV business, it’s the first day of the February 2017 sweeps. Sweeps, or ratings months, perhaps don’t mean what they used back in the […]
For most folks, today is just another Thursday.
And due to advances in television viewing measurement, maybe it is just another Thursday at your station.
But for many in the local TV business, it’s the first day of the February 2017 sweeps.
Sweeps, or ratings months, perhaps don’t mean what they used back in the diary days. But many stations still try to heighten viewership during February, May and November to boost their performance numbers.
Happy February 2017 sweeps everybody.
I know, every day is sweeps at your station. But in some cases, newsrooms still do special reports. That means local TV creative services departments are busy writing and producing the promos for these reports.
Every sweeps, I think it might be interesting to see what station promos and the stories they promote by sharing the promo examples from across the country in Market Share.
Here’s what I need — a YouTube or Vimeo link to any on-air or Facebook examples you want to share, along with a short explanation about it if you want.
And please include the link to the actual news story as well.
For competitive reasons, it might be best to submit only those promos that are already on your air.
My email and phone number are always at the top of the column: 817-578-6324; [email protected]
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