TV stations looking for examples of successful locally-produced programming to replace syndicated fare need look no further than Dayton, Ohio. That’s because WDTN, the NBC affiliate owned by Nexstar, has been producing a local lifestyle program called Living Dayton for the past five years. That’s 1,300 shows with more than 10,000 segments. This is a […]
TV stations looking for examples of successful locally-produced programming to replace syndicated fare need look no further than Dayton, Ohio.
That’s because WDTN, the NBC affiliate owned by Nexstar, has been producing a local lifestyle program called Living Dayton for the past five years. That’s 1,300 shows with more than 10,000 segments.
This is a daily hour-long live show, airing at noon.
I know what you’re thinking. A lifestyle show about Dayton? And it’s been on the air for five years?
Nothing against Dayton, but if it can work in a market the size of Dayton (DMA 64), why not Green Bay, Tulsa, Fresno or Flint, all similar size markets?
And what about bigger markets like New York, L.A., Chicago or San Fran?
I remember WESH had a similar show covering all the great things to do in Orlando, and trust me, there are many, but it didn’t last two years.
So what’s WDTN doing right?
Jason Doyle, WDTN’s creative services director, attributes the show’s ability to stick around long enough to celebrate its fifth anniversary to “three important pillars.”
First and foremost are the people, says Doyle, who points out the hosts and executive producer are born and raised in Dayton.
“They love this town and everyday it’s their mission to showcase what’s working.”
“It’s also all about local and what’s happening in our community,” said Doyle.
According to Doyle, it’s local events, fairs, festivals, new businesses opening up, schools, students and sometimes, a family in need.
In addition, Living Dayton is a vehicle for the sales department and the station’s clients to gain exposure, and for the station to generate revenue.
“It truly is a win-win for everyone involved. It’s informative for our viewers and just important for our sales clients,” said Doyle.
Nan Whaley, Dayton’s mayor proclaimed Monday, Feb. 6, as Living Dayton Day. The station celebrated with a special anniversary show.
“On our anniversary show we showcased all that we’ve done out and about in the community, the great cooking segments we’ve had over the years, and some of the crazy and unique animals we’ve had on the show.”
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