KVUE, Tegna’s ABC affiliate in Austin, Texas, brings Matt McAllister on board to lead the station’s marketing efforts. McAllister is an experienced marketer and advertiser with a background in digital storytelling across multiple industries, according to the station. “From the start, Matt impressed us with his passion and experience,” said Kristie Gonzales, KVUE’s general manager. […]
KVUE, Tegna’s ABC affiliate in Austin, Texas, brings Matt McAllister on board to lead the station’s marketing efforts.
McAllister is an experienced marketer and advertiser with a background in digital storytelling across multiple industries, according to the station.
“From the start, Matt impressed us with his passion and experience,” said Kristie Gonzales, KVUE’s general manager.
“He’s a rock star when it comes to branding and creating original, engaging content.”
McAllister background includes marketing for the health care, financial, real estate and hospitality industries.
You may notice that there is no mention of any local TV broadcasting experience in McAllister’s work history. Last year, WFMY, Tegna’s CBS affiliate in Winston-Salem, N.C., hired a first-time broadcaster, Bob Kim, to lead that station’s marketing.
In an article I wrote about Kim, he said: “I think that’s the reason I’m even here — the non-broadcast guy marketer who’s come to a broadcast place.”
Shortly after Kim took over, the station created a campaign that gave me goosebumps.
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