Think of all the time and effort you’re spending on Facebook. Why? You have to keep your pool of users engaged, to stay connected to them, to keep up with your competitors. Wouldn’t you want to know how to get your Facebook audience over to your newscasts and your websites where the revenue is? What […]
Think of all the time and effort you’re spending on Facebook.
Why? You have to keep your pool of users engaged, to stay connected to them, to keep up with your competitors.
Wouldn’t you want to know how to get your Facebook audience over to your newscasts and your websites where the revenue is?
What about Facebook Live? Is your station too dependent on it?
TVNewsCheck will tackle these and other critical questions during a webinar, Optimize, Monetize Your Facebook Strategy, which is set for June 13 at 2 p.m. ET.
Three top legacy media execs, Emily Barr of Graham, Pat LaPlatney of Raycom and Jim Moroney of CEO of A.H. Belo, will talk it out with Facebook’s Jason White, the social media liaison with the legacy media.
The admission price is $299.
So, here’s my advice: Buy one ticket and fill up a conference room with your colleagues, order lunch or coffee and attach a laptop to a projector to watch this important video conversation.
In Barr and LaPlatney, you can’t find two more digitally savvy broadcast station group heads. And Moroney has been a leader in trying to make the tough newspaper conversion from print to digital.
Some of you may know White from Facebook’s News Day one-day sessions with broadcasters in Seattle, San Diego, Atlanta, Dallas, Denver and Chicago.
White oversees Facebook’s partnerships with news media in the U.S. across a variety of product areas. He and his team were instrumental in the rollout of video on Facebook, Instant Articles and Live video.
Michael Depp, TVNewsCheck special project editor and digital media columnist, will moderate. He promises a lively exchange of ideas.
All in all, the webinar should give you some insight into how you can exploit Facebook without it exploiting you.
Or, perhaps I should say, how you and Facebook can cooperate to your mutual benefit.
Register here: http://webinars.tvnewscheck.com/webinars/view/1
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