Shelly Leslie, WRAL’s creative director is now the general manager of audience development — a new Capitol Broadcasting Co. division focused on growing the company’s digital video footprint. WRAL is Capitol’s NBC affiliate in Raleigh, N.C. Leslie has been with WRAL for 30 years. “Shelly’s drive, creativity, and grasp of the ever-evolving digital platforms make […]
Shelly Leslie, WRAL’s creative director is now the general manager of audience development — a new Capitol Broadcasting Co. division focused on growing the company’s digital video footprint.
WRAL is Capitol’s NBC affiliate in Raleigh, N.C. Leslie has been with WRAL for 30 years.
“Shelly’s drive, creativity, and grasp of the ever-evolving digital platforms make her a perfect fit for this position,” said James F. Goodmon, Jr., CBC vice president.
“She will grow and lead a team that will curate, acquire, and produce digital video programming that recruits audience and gives us more unique ad inventory to sell outside of traditional television programming and news.”
According to the company, this division will run like a startup inside the company, creating a video distribution engine across digital platforms including CBC’s websites, apps, OTT, and social media for the purpose of creating new audience and new revenue.
Jay Yovanovich, an 11-year veteran at WRAL, has also been promoted to director of marketing for all on-air and multiplatform messaging for WRAL and WRAZ, Raleigh’s Fox affiliate also owned by Capitol.
“We are thrilled about celebrating Shelly’s 30 years with WRAL and delighted that she is being promoted within the company,” said Steven D. Hammel, WRAL’s general manager.
“I am also pleased that someone with Jay’s talent is being promoted within WRAL and Fox 50.”
The station has started a nationwide search for its next creative services director who will lead creative for both WRAL and Fox 50.
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