The annual PromaxBDA Station Summit was held in Las Vegas last week and the winners of the local awards — gold, silver and bronze — were announced and shown. All this week, I’ll be posting the award winning spots. WFTV, Cox’s ABC affiliate in Orlando, Fla., won the Gold award for weather images. Sean Garcia, […]
The annual PromaxBDA Station Summit was held in Las Vegas last week and the winners of the local awards — gold, silver and bronze — were announced and shown.
All this week, I’ll be posting the award winning spots.
WFTV, Cox’s ABC affiliate in Orlando, Fla., won the Gold award for weather images.
Sean Garcia, WFTV’s creative services director, took advantage of my offer to share his station’s work and to add some commentary.
The campaign focused on the moments when Hurricane Matthew threatened Central Florida and the days after the storm cleared.
“We are honored to be recognized for our creative work during Hurricane Matthew, ” said Garcia.
“During the storm, the entire station delivered unmatched coverage and our creative team was right there to capture every moment of it.”
If your station won an award and you’d like to share the spot along with some commentary about the marketing strategy, production, challenges, or any results that it might have achieved, just drop me a line.
GOLD
Weather Program Image
WFTV Severe Weather, Post Hurricane Matthew
WFTV
Hurricane Matthew Tom Terry FB Live from WFTV/WRDQ Creative on Vimeo.
Hurricane Matthew Voicemail A from WFTV/WRDQ Creative on Vimeo.
Hurricane Matthew “Thank You” from WFTV/WRDQ Creative on Vimeo.
Comments (0)
Reader Interactions