TV stations and their owners are at the forefront of helping raise funds for organizations aiding victims of the flooding due to Harvey. In its first 24 hours, Texas Cares, an initiative started by Tegna, raised more than $1.15 million. The Tegna Foundation matched the first $100,000 in donations. All money raised will be donated […]
TV stations and their owners are at the forefront of helping raise funds for organizations aiding victims of the flooding due to Harvey.
In its first 24 hours, Texas Cares, an initiative started by Tegna, raised more than $1.15 million.
The Tegna Foundation matched the first $100,000 in donations. All money raised will be donated to the Red Cross Hurricane Harvey Relief Fund.
“This is just the beginning. We will use this momentum to continue to serve our communities and help improve the lives of those in need,” said Dave Lougee, Tegna’s president.
All 46 Tegna stations in 38 markets are helping raise money and encourage donations for Texas Cares. Stations are running stories on-air and across social media, hosting telethons, telling stories of impact and informing viewers how they can help.
Here is an example from one Tegna station.
WPTV, the NBC affiliate in West Palm Beach owned by Scripps, raised more than $30,000 in just three hours during a phone bank manned by Red Cross volunteers.
Tomorrow in Philadelphia, WCAU and WWSI, Philadelphia’s NBC O&O and Telemundo outlet, respectively, both owned by Comcast NBCUniversal, will host a hurricane relief phone bank from 5 a.m. to 6 p.m. to raise funds for people impacted by Harvey.
Volunteers from the American Red Cross of Eastern Pennsylvania will accept donations over the telephone to help support hurricane relief efforts.
In Hoosier country, WISH, Nexstar’s CW affiliate in Indianapolis, announced a 24-hour broadcast special, Hoosiers Helping Houston, all day today to benefit hurricane relief efforts in the Houston, Texas area.
“While the devastating effects of Hurricane Harvey continue to grow, it’s important for us to extend our Hoosier Hospitality to those in need,” said Randy Ingram, WISH’s general manager.
“Our goal at WISH-TV is to make it as easy as possible for those wanting to help those affected in Texas.”
Today, WCVB, the Hearst-owned ABC affiliate in Boston, is teaming up with the Red Cross for
Relief Fund 5: Help for Houston, a telethon to benefit Harvey victims. WCVB’s live phone bank will be staffed by local Red Cross volunteers taking pledges from area viewers.
During cut-ins throughout newscasts and afternoon programming, you’ll hear what local Red Cross volunteers are doing in Texas, how the Red Cross mission will change in the weeks ahead, and learn how you can provide help for Houston.
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