“Nate has obvious talent and I look forward to having him work alongside our incredible creative services department here at WBRC and taking our #1 station to new heights,” says Collin R. Gaston, WBRC’s GM.
Nate Mills has been named the new creative services director for WBRC, Gray’s Fox affiliate in Birmingham, Ala.
“During my search for our next creative services director, I went to work looking for a superstar and I didn’t have to go far, says Collin R. Gaston, WBRC’s GM. “Nate joins us from CBS 42 right here in Birmingham where he and his team have been delivering outstanding, compelling campaigns. Nate has obvious talent and I look forward to having him work alongside our incredible creative services department here at WBRC and taking our No. 1 station to new heights.”
In his years leading marketing efforts, Mills has helped multiple stations grow in ratings, exposure, revenue and brand awareness. His work at KXAN Austin, Texas, helped the station become No. 1 overall in ratings and revenue.
Mills’ talents go beyond local television. He led the brand launch of a new streaming television service, Atmosphere TV. In his time there, Mills created aggressive strategies for market and brand awareness that allowed the company to have one of the most successful revenue years in the platform’s history.
“It is an honor to join the amazing team at WBRC FOX6 News,” Mills says. “The importance of local news, weather coverage and overall trusted information to the public is now more paramount than ever, and this team’s dedication to the viewers and the great people of Central Alabama is unflagging. I look forward to not only continuing the success so many have contributed here at WBRC, but growing, building, and innovating in this ever-changing world of content and information.”
Originally from McAllen, Texas, Mils is a graduate of the University of Mississippi with a degree in broadcast journalism.
Mills’ first day as creative service director at WBRC will be Jan. 24.
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