KNBC and KVEA, NBC/Universal’s NBC4 and Telemundo 52 in Los Angeles, are teaming up for their “Help For The Hungry” campaign from November 21 through December 31 to support local food banks and help provide millions of meals to families in need throughout Southern California.
KNBC and KVEA, NBCUniversal’s NBC4 and Telemundo 52 in Los Angeles, are teaming up for their “Help For The Hungry” campaign from Nov. 21 through Dec. 31 to support local food banks and help provide millions of meals to families in need throughout Southern California.
One hundred percent of donations go directly to regional food banks and local food pantries including Los Angeles Food Bank, Second Harvest Orange County, Feeding American Riverside/San Bernardino and Food Share Ventura County.
For the first time, the stations will also host a food pantry to directly benefit residents of Long Beach and the surrounding area, further bolstering the stations’ impact to pay it forward locally.
“Our Help For The Hungry campaign serves a critical need, especially in underserved communities,” says Todd Mokhtari, the stations’ general manager. “Thanks to our generous viewers and retail partners, we are united to fight hunger and help provide meals to families across the Southland during the holiday season.”
Throughout the campaign, both news outlets will report compelling stories, including extensive live coverage at the Long Beach food pantry on the morning shows, mid-day newscasts and streaming channels.
Since 2018, the stations’ award-winning signature campaign has raised more than $2.2 million in donations and helped provide nearly nine million meals across Southern California.
“Help for the Hungry” has had a profound impact on regional food banks thanks to the power of the only duopoly, bilingual stations in the region joining forces to fight hunger.