When a television broadcast group gets behind a community project, the results can be unbelievable.

For example, since its 2015 inception, NBCUniversal’s Clear The Shelters campaign has helped more than 860,000 pets find new homes.

Not only did 860,000 pets get new homes, that’s 860,000 pets that are no longer in shelters, and that’s 860,000 homes where people’s lives are enriched by the addition of a pet.

The 2023 Clear The Shelters campaign began on Aug. 1 and continues through the month.

As part of the campaign, NBCUniversal Local is presenting a 30-minute Clear The Shelters special on NBC stations, Cozi TV and NBC owned stations’ local news streaming channels beginning this Friday, Aug. 4 (check local listings.)

Today co-hosts Dylan Dreyer and Sheinelle Jones are leading the Clear The Shelters special.

Dreyer and Jones, co-hosts of the 3rd hour of Today, lead the Clear The Shelters special from 30 Rockefeller Center in New York. This year’s show will highlight some of the generous people who have dedicated themselves to helping homeless pets.

In addition, features from The Dodo, a animal and pet brand, and longtime Clear The Shelters media partner, will highlight stories of fostering and adoption.

Profiled in the show will be the 16-year-old founder and CEO of pet accessories and lifestyle brand Beaux & Paws, Sir Darius Brown, who is serving as a Clear The Shelters ambassador and Hill’s Pet Nutrition shelter advocate. Also featured is San Diego veterinarian, Dr. Kwane Stewart, co-founder and board president of Project Street Vet, which provides free care to the pets of people experiencing homelessness.

As part of the Clear The Shelters, NBC and Telemundo-owned and affiliated stations across the U.S. and Puerto Rico partner with local animal shelters and rescues to promote pet adoption and raise funds. The 2022 campaign established a new single-year record of more than 161,000 adoptions, while raising over $540,000.

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