Bounce TV, the popular broadcast and multi-platform entertainment network serving African Americans, announced a partnership with Big Brothers Big Sisters of America, the preeminent one-to-one youth mentoring organization in the United States. The partnership will integrate BBBSA into an upcoming episode of Johnson, Bounce’s dramedy focusing on four lifelong best friends.
Bounce TV, the broadcast and multiplatform entertainment network serving African Americans, announced its latest initiative as part of a broader partnership with Big Brothers Big Sisters of America (BBBSA), a one-to-one youth mentoring organization in the United States.
The partnership will integrate BBBSA into an upcoming episode of Johnson, Bounce’s dramedy focusing on four lifelong best friends.
The initiative will center around the importance of Black men becoming mentors, in alignment with BBBSA’s bold new brand campaign “It Takes Little to be Big,” aimed at challenging myths and shifting perceptions around mentoring.
“Bounce serves as a pivotal voice and platform for Black communities, making this collaboration especially powerful,” says Artis Stevens, BBBSA president. “Our partnership with Bounce enables us to demonstrate the transformative power of mentorship, especially within communities of color. Through this episode of ‘Johnson’ we are shifting perceptions about the time and expertise required to be a mentor, showing that you don’t need to be perfect, you just need to be present, to make an impact.”
The Johnson storyline, which will be introduced in the season three finale, will see Greg (portrayed by series creator Deji LaRay) signing up to mentor a teen and in the process learning more about the organization.
The episode premieres Saturday, Oct. 7 at 8 p.m. ET/7 p.m. CT on Bounce.
To celebrate the occasion, Bounce will also host BBBSA mentors (“Big”) and mentees (“Littles”) for a “Bigs and Littles” episode watch party on Oct. 7 at BBBSA of Metro Atlanta, the shooting location for the season finale.
As part of the watch party, high-school-age guests will have the opportunity to meet with David Hudson, head of original programming for Scripps, for a Q&A.
The campaign will also be supported and amplified across social media by both BBBSA and Bounce-affiliated accounts.
There are currently more than 30,000 kids on BBBSA’s waitlist, and the majority are boys of color, looking to be matched with a mentor.
To address this urgent need, the organization aims to encourage more volunteers, particularly men of color, to sign up to be mentors.
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