The Sweet Spot For Higher TV News Ratings
January 24th, 2022 by Paul GreeleyTaking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.
Promax Station Summit: Why Virtual Makes It Better In 2020
July 24th, 2020 by Paul GreeleyIn a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
How To Craft News Topicals That Retain Viewers
June 29th, 2018 by Paul GreeleyBrand Connections