Promax Station Summit: Why Virtual Makes It Better In 2020

The annual conference for broadcast marketing executives, known now as the Promax Station Summit, begins on Tuesday morning, July 28.

Here’s an interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming. They explain how Promax had to pivot to keep the conference going and preview some of the new and returning sessions to this year’s Summit.

This year, because of the pandemic, the Summit will be conducted virtually. And here’s why that might make this year’s Summit one of the best.

More Accessible — More people can attend. Without the usual expense of going to Las Vegas, with the flying, the hotels, the meals, etc, this year’s Summit is available to everyone. Now all of your creative services staff, station general managers and news directors can participate.

More Content — Because the Summit is virtual, there’s an opportunity for more content–sessions, discussions groups, deep dives, questions and answer gatherings. I counted more than 30 different and distinct scheduled meetings over the three days of the Summit.

More Speakers — More speakers means more diversity, more brain power, more expertise. I counted a hundred different speakers and presenters, major executives from some of the most recognized names in television, Disney, A&E, Hulu, Netflix, Tegna, Hearst, Fox, Sinclair, Scripps. SmithGeiger, 602 Communications, Showtime, BET, and CNN, to name a few.

New and Familiar Topics — Beloved sessions like State of Our Art, Battle of the Promo Superstars, Unstuck and Zero Budget Magic are back. But they’re joined by some new sessions like sessions on news and weather topical writing, killer campaigns, and others on design, leadership, sales and best practices.

Promax says registration is up for this year’s Summit and I can see why. The 2020 version has new, inspiring and informative sessions. The content is relevant to the times we’re in, and the content is available live or on-demand.

Click here for more information on registration and to see a detailed schedule of daily events.

WFXT, Cox’s Fox affiliate serving Boston, Massachusetts (DMA 9) is looking for a Producer/Writer/Editor to join our Creative Services team in Dedham, Massachusetts. This position reports to the Creative Manager and is responsible for end to end full production and the development of video content for new or existing advertising campaigns. Projects include, but are not limited to creation of brand messaging, short and long-form commercials, web video vignettes, and more. This position is responsible for the entire process of creating videos – from developing the concept to creative writing to editing the final product. Click here for more specifics and how to apply.