In a ground-breaking, comprehensive series of broadcast and digital reports, Nexstar Broadcasting sent a team of journalists on a 10-day mission to offer viewers a unique and revealing look at life along the border from one end to the other. Nexstar’s Border Report Tour started in San Diego on Sunday, Sept. 22, and concluded on Tuesday, Oct. 1 in Brownsville, Texas. Along the way, the team generated more than 50 pieces of original content for digital, hundreds of news stories and more than 130 live shots for broadcast.
“What we do is we peruse through every Nexstar station whether it is Twitter, Facebook, Instagram and we are looking for things that are more appealing than just the average, everyday news story that only affects a Little Rock market, a Fayetteville market, or a Birmingham, Alabama market,” says Aaron Nolan, the host of Newsfeed Now.
Nexstar gave users a first-of-its-kind digital content experience that offered a new level of March Madness coverage that can’t be found on most national websites.
Paulson takes over the position vacated when former boss Austin Kellerman, left to become director of digital content for Nexstar corporate in February.
The employees working at WMBB in Panama City, Fla., endured personal hardships while covering Hurricane Michael. A news director from another market sent to help recounts what he saw while there. “When they finally got a moment to stop and breathe, they had time to reflect. Their stories would break your heart yet inspire you at the same time. While their priority was helping their community and serving as a voice for others, they had their own stories to tell.”
KARK’s new morning news anchor took an RV tour of 36 counties covering 1,600 miles. I’ve seen many promos, and marketing and advertising campaigns that introduce a news personality to a newscast, many of them clever and memorable, but I’ve never seen one quite like this. It flat out works.
Austin Kellerman has been the news director for Nexstar at their stations in Little Rock and Abilene for the past 10 years. Long enough to have learned some valuable lessons.
Lesson 1. Don’t promise what you can’t deliver.