Meredith’s Marketing Hubs Handle ‘Juggling Act’March 8th, 2021 by Paul Greeley
Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Charlotte’s WCNC Donates $10K To Toy DriveNovember 24th, 2020 by Paul Greeley
Thousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.
WLNE Collecting Sweaters For Students In Cold ClassroomsNovember 11th, 2020 by Paul Greeley
Students in Providence, Rhode Island shivering in chilly classrooms because the windows are open due to COVID-19 precautions are getting some help from WLNE, Standard Media’s ABC affiliate there.
Boston’s WCVB Helps Fight Hunger With TeleventSeptember 15th, 2020 by Paul Greeley
“Our friends at WCVB have once again shown why they are leaders in our community by generously dedicating a whole day to raising awareness and encouraging all of us to take action towards providing hunger-relief to those in need,” said Catherine D’Amato, Greater Boston Food Bank’s president.
WECT Helps Provide More Than 500,000 Meals To Fight HungerSeptember 4th, 2020 by Paul Greeley
WECT, Grays NBC affiliate in Wilmington, North Carolina, raised more than $50,000 for children in the area who face food security as part of the Stop Summer Hunger Virtual Food Drive.
‘Newsroom Mom’ TV Anchor Retiring After 36 YearsAugust 28th, 2020 by Paul Greeley
Karole Honas, the self-described newsroom mom, is retiring from TV news in Idaho. Honas said her “kids” graduated to big markets including Los Angeles, Boston, New York, Atlanta, Portland and Seattle.
The New Us: Local TV Marketing In 2020, Part 4July 31st, 2020 by Paul Greeley
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
How Local TV Marketers Manage Staff From HomeApril 16th, 2020 by Paul Greeley
I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
Throughout The Coronavirus Crisis, TV Stations Are Informing, InspiringApril 9th, 2020 by Paul Greeley
One doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
WVUE New Orleans Airing Concert Series Across LouisianaApril 3rd, 2020 by Paul Greeley
WVUE, Gray’s Fox affiliate in New Orleans, together with all the Gray-owned stations in Louisiana, are airing a series of concerts that will feature numerous artists based throughout the state singing from their front porches, living rooms, backyards, or wherever they find themselves quarantined.