Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.
One doesn’t normally think of local TV news and its marketing as a source of inspiration. But lately, it’s had its moments.
WVUE, Gray’s Fox affiliate in New Orleans, together with all the Gray-owned stations in Louisiana, are airing a series of concerts that will feature numerous artists based throughout the state singing from their front porches, living rooms, backyards, or wherever they find themselves quarantined.
We’re Open, a multiplatform campaign, is running in Scripps 42 local markets across their broadcast, over-the-top, digital and social media channels encouraging viewers to help local small businesses stay afloat through this challenging period.
All Meredith news stations are providing viewers with local coronavirus updates every hour via mobile news apps and social channels.
“Our mission is to inform and protect the Jackson community,” said Mike Neelly, WAPT’s general manager. “Expanding our newscasts is just one more way we’re able to do this. This community service will help us in our commitment to delivering facts over fear on all our platforms.”