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PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare

Charlotte’s WCNC Donates $10K To Toy Drive

Thousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.

by Paul Greeley November 24, 2020 1:03 EST

Thousands of families across the Charlotte, N.C. area are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children.

This year, the need is even greater, with applications up nearly 40% for children age 12 or younger.

To meet the need, WCNC, Tegna’s NBC affiliate there, has teamed up with Belk, Original Mattress Factory and Ally Financial to help make the holidays magical for everyone with the Magical Toy Drive.

To help make the Magical Toy Drive even more successful, WCNC Charlotte and the Tegna Foundation will match up to the first $10,000 donated online.

Joan Barrett

“We know a lot of people are hurting this year,” said Joan Barrett , WCNC’s general manager. “We’re heading into a time of year when the Salvation Army relies heavily on the public’s generosity. We understand not everyone is in a position to give, but our community needs more support than ever. Every helping hand makes a huge difference.”

This year due to COVID-19, collection will be a little bit different.

There are three different ways to help a family in need:
1. Donate a new unwrapped toy at any Charlotte area Belk store.
2. Shop online to ship toys directly to the Salvation Army.
3. Donate money online.


WJFW, the NBC affiliate licensed to Rhinelander, Wisconsin (DMA 134) and serving north-central Wisconsin, including Wausau, is looking for a Regional Account Manager. The position handles a large regional list of accounts and is responsible for negotiation and creative packaging to add value to our clients and revenue for the station. This is a salaried position with annual performance bonus plus monthly gas allowance. Click here for more specifics and how to apply.

Tags: advertising, Ally Financial, Belk, branding, Charlotte, COVID-19, creative services, creative services directors, Joan Barrett, journalism, local news, Magical Toy Drive, Market Share, marketing, NBC, news marketing, news promotion, Original Mattress Factory, Salvation Army of Greater Charlotte, Tegna, TVNewsCheck, WCNC

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  1. Helping Their Communities: It’s What TV Stations Do - Marketshare says:
    November 30, 2020 at 1:13 pm

    […] WCNC, Tegna’s NBC affiliate in Charlotte is holding a toy drive for the Salvation Army, because the need is up 40% over previous years. […]

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