Thousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.
Thousands of families across the Charlotte, N.C. area are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children.
This year, the need is even greater, with applications up nearly 40% for children age 12 or younger.
To meet the need, WCNC, Tegna’s NBC affiliate there, has teamed up with Belk, Original Mattress Factory and Ally Financial to help make the holidays magical for everyone with the Magical Toy Drive.
To help make the Magical Toy Drive even more successful, WCNC Charlotte and the Tegna Foundation will match up to the first $10,000 donated online.
“We know a lot of people are hurting this year,” said Joan Barrett , WCNC’s general manager. “We’re heading into a time of year when the Salvation Army relies heavily on the public’s generosity. We understand not everyone is in a position to give, but our community needs more support than ever. Every helping hand makes a huge difference.”
This year due to COVID-19, collection will be a little bit different.
There are three different ways to help a family in need:
1. Donate a new unwrapped toy at any Charlotte area Belk store.
2. Shop online to ship toys directly to the Salvation Army.
3. Donate money online.
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