A Preview Of The 2022 Promax Station Summit
May 16th, 2022 by Paul GreeleyThe Station Summit returns to an in-person event next month, and Promax organizers provide a look at what’s on tap each day for local TV station attendees including one session designed especially for first-time managers.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
NBC Showrunner Learned His Craft As A Local News Promo Producer
August 6th, 2021 by Paul GreeleySteve Barry is the show runner for NBC’s Small Fortune, which airs on Monday nights at 10. Barry says he developed his chops to be a showrunner by being a local TV news writer/producer at stations in Atlanta, Miami and Fort Myers, Fla.
New ‘NewsNation’ Ad Campaign Pledges ‘News For All America’
August 2nd, 2021 by Paul GreeleyNewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
KTLA’s ‘Morning News’ Celebrates Its 30th Anniversary
July 29th, 2021 by Paul Greeley“In 1991 we launched a format wildly different and inventive for its time, whose success would eventually shape the way morning news was broadcast in markets across the country,” says Scott Altus, KTLA’s creative services director.
WTLV-WJXX Jacksonville Demonstrates The Positive Power Of Viewer Testimonials
July 28th, 2021 by Paul Greeley“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
KELO News Anchor Returns After Motorcycle Accident
July 23rd, 2021 by Paul GreeleyDon Jorgensen, KELO’s 6 and 10 P.M. anchor in Sioux Falls, South Dakota, along with his wife, were in a serious motorcycle accident over Memorial Day weekend. Both spent five nights in the hospital where they both had surgeries. The station followed Jorgensen’s accident, recovery and return in a series of on-air news stories.
Personal Memories Of The Late Edwin Edwards, Flamboyant Louisiana Governor
July 22nd, 2021 by Paul GreeleyEdwin Edwards, Louisiana’s only four-term governor, passed away on July 12th. Edwards was a colorful and controversial figure in Louisiana politics, gaining national attention when he ran against former Ku Klux Klansman David Duke in the 1991 gubernatorial campaign in Louisiana. Here are some personal memories from my time working at a TV station in New Orleans during this campaign.
WRAL Wows Employees Back During ‘Week Of Welcome’
July 19th, 2021 by Paul GreeleyWRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C., welcomed back returning employees and thanked those who never left, with a week-long celebration last week, Week of Welcome or WOW.
Future Broadcasters Get Scholarship Funds From Massachusetts Broadcasters
July 15th, 2021 by Paul GreeleyWinners were chosen based on financial need, academic achievement, extracurricular and community involvement, and an essay about their interest in broadcasting by representatives from participating radio and television stations.