In Kansas City, WDAF got some Kansas City fans together outside, in 14 degree weather, to show their colors. “It’s gets cold here, we play in the cold, our stadium is outside and we tough it,” said Danielle Ray, WDAF’s creative services director.
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
Anne Brown, marketing director for WITI, Nexstar’s Fox affiliate in Milwaukee, offered to share her station’s Super Bowl promos. If any Fox affiliates want to share their creative efforts, please let me know. My phone number and email address are always listed at the top of the column.
New jobs posted to TVNewsCheck’s Media Job Center include marketing and creative services producer openings at WOIO in Cleveland (DMA 19), and WWBT in Richmond (DMA 54).
In a new weather image campaign from NBC-owned KNBC Los Angeles, the station says no one else in the market can make the claim they’re the most accurate.
Dayton, Ohio, had a difficult year in 2019. So when WRGT wanted to do a year-ending message, it needed something special, something that summed up all the area had gone through. It needed a personal touch for the spot, something that would show the town support and love. And it came from Hollywood.
“The team did a great job on social media,” said Wendy Bernier, KVLY’s creative services director, “relaying information about road closures, troubles facing state troopers, and the overall message of, stay home, stay safe and know conditions are dangerous. They tackled every closing and delay that came into the newsroom and kept viewers informed.”
In one sweeping, unedited shot, the Fox New York O&O’s promo shows off the anchor desk, entertainment nook, cooking station, performance stage, weather station, traffic station and interview couch.
Erik Candiani, WWBT Richmond’s creative services director, shared the station’s holiday-themed video, which he describes as “more of a festive short than a commercial or promo.”
It’s the holiday. Time for lots of TV stations to create holiday promos. Got a holiday promo or campaign you want to share, please let me know.