I’m not an expert in recruiting, and my suggestions are based on my experiences trying to hire staff in creative services, and feedback I’m getting from station managers in sales, creative services, and news about their challenges finding qualified candidates for their departments since I’ve become the manager of TVNewsCheck’s Media Job Center.
New jobs posted last week on TVNewsCheck’s Media Job Center are for Cox Media and Hearst stations in Georgia and Pennsylvania for a news photographer/videographer and a creative services director.
In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.
Announcer Neil Wilson says he doesn’t want to be isolated; he wants to feel like he’s part of the team. His advice to local TV creatives is don’t be afraid to communicate with the voice of your station. He may not be in the building, but feel free to call.
WWBT’s latest marketing efforts are worthy of any movie trailer you might see in theaters. In fact, that’s just where they’re playing. “We produced two completely fake 60-second movie trailers in two different genres that will be playing before every single movie at Richmond Regal theaters all summer long,” said Erik Candiani, WWBT’s marketing director.
Last week on TVNewsCheck’s Media Job Center, NBC, NewsNet, Nexstar, NewsHub and Hearst posted new job openings. They are for operations in Boston, Kansas City, Little Rock, Columbus, Ohio, and Cadillac, Mich. Yes, Cadillac, just 50 miles east of Lake Michigan and 50 miles south of Traverse City.
Diginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.
That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
Jobs just posted last week on TVNewsCheck’s Media Job Center include openings in sales, news, creative services, and advertising research by ABC, Graham and BIA Advisory Services. These openings are in Texas, California, Virginia and in the Midwest.
Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”