In Florida, the unofficial state bird is jokingly referred to as the construction crane. So WSFL in Miami used that icon as the basis of a series of promos to highlight programming changes.
Here are some new promos from TV stations across the country promoting a morning newscast, a high school football highlights show, Judge Judy and winning an Edward R. Murrow award.
Trading in cowboys boots for ski boots, Blair Nelson is making the move from Tegna’s WFAA in Dallas to Denver to head up marketing for KUSA. Prior to joining WFAA, she served in senior account management roles at several advertising agencies, leading campaigns for Chevrolet and MillerCoors.
A local photographer and her work bring comfort and joy to the families of children who face serious and sometimes terminal illnesses. When WPTA aired this special, viewers were touched and flooded the station with comments like this one: “This was one of the best things I’ve ever seen … truly. Loved and appreciated every minute!”
“I’m very proud of our entire team and the journalism we produce for television viewers and digital consumers every day,” said Chip Mahaney, WCPO’s news director.
KARK’s new morning news anchor took an RV tour of 36 counties covering 1,600 miles. I’ve seen many promos, and marketing and advertising campaigns that introduce a news personality to a newscast, many of them clever and memorable, but I’ve never seen one quite like this. It flat out works.
If you picture yourself as a leader, a visionary, someone with versatility, diplomacy and most importantly, creativity, listen up. A family-owned media company needs a marketing director for its Emmy-winning news operation. Great company, quality station.
Tom Skilling started on WGN in Chicago on Aug. 13, 1978. And today, WGN celebrates Skilling’s 40-year legacy all day, culminating in a very special career retrospective video on WGN News at Nine.
Eight TV stations in New York and Pennsylvania will broadcast Buffalo Bills pre-season games, potentially reaching more than 4.2 million viewers.
“Our aim was to connect the Buffalo Bills with as many fans as possible across New York State and into Pennsylvania,” said a principal Buffalo Bills owner.
Richmond’s NBC affiliate got real hip in a promo for the Richmond Jazz Fest this weekend.
“We had a little fun with it,” said the creative services director, “should hit home with the locals.”