The State of Our Art has been Promax’s signature opening presentation on Promax Day as long as I can remember. This perennial favorite shows the best video messages from around the world. Powerful, expensive spots created to change minds and perspectives. And hopefully, inspire creativity for local TV marketing people.
TVNewsCheck’s Media Job Center last week saw new job postings from Lockwood, Hearst, Sinclair and Dispatch for openings in Kansas, Iowa and Ohio for openings in sales, creative services, IT management, and one for a general manager.
Tamron Hall, the keynote speaker Wednesday at the Promax Station Summit at The Mirage in Las Vegas, held sway in front of a full house of local TV marketing executives. Seated on stage with her executive producer, Bill Geddie, Hall won over the audience with her story of humble origins and hard work in local TV news.
The award was in the category Art Direction and Design: Sports Brand Image Promo or Campaign.
For those attending the Promax Station Summit next week for the first time, and even those who’ve attend every year, here are some tips for surviving and enjoying the annual dust-up in the desert.
WGN’s Morning News has a national reputation, well-earned, as being different from most nearly every other local TV stations’ morning news. Some might say it’s more National Lampoon than news. More Saturday Night Live than news. But according to the May ratings, morning news viewers in Chicago like it more than any other morning newscast.
When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims. “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.
On Memorial Day, May 27th, a record 18 tornadoes touched down in the Dayton area. On Thursday, May 30th, WXIX, Gray’s Fox affiliate in Cincinnati, produced a telethon to help the victims. “Though Dayton isn’t in our DMA, WXIX serves a great deal of the southern Dayton market,” said Dom Nardo, WXIX’s creative services director.
This past week on TVNewsCheck’s Media Job Center, Cox’s Fox affiliate in Boston (actually the station is located in Dedham, Mass., an important distinction as you’ll see), placed an ad for a “creative” (its emphasis) senior producer.