Miami’s WFOR hour-long documentary explored the deeper environmental, political and social roots of Florida’s contaminated Everglades. “It is an incredible honor to know that our team has won the 2019 Alfred I. duPont-Columbia University Award honoring outstanding audiovisual reporting in the public interest,” said Liz Roldan, WFOR’s news director.
TV stations have tremendous power to make a change in their community. So when three Girls Scouts and a parent were killed by an impaired driver while cleaning up a section of highway in Wisconsin, WEAU, Gray’s NBC affiliate in Eau Claire, organized a fundraiser. “Our goal was to raise $40,000 so we could hit the full $40,000 match. We exceeded the goal by $3,201,” said Andrew Felix, WEAU’s creative services director. “WEAU adopted the mantra ‘Community First’ in 2009. WEAU’s commitment to community goes beyond a slogan; it reflects how we operate as a station.”
The NBC and Telemundo stations in San Francisco are hosting an all-day fundraiser today that will help individuals move on from the shelters and will be used to help find temporary and permanent housing, make up for lost work wages, cover transportation and relocation costs as well as extra money for food and gas. “As we all watch the devastating images of individuals and neighborhoods impacted by the wildfires, we all want to help in some way,” said Stacy Owen, KNTV’s general manager.
An old-fashioned brains vs. brains quiz show, one high school against another in a fast-paced test of student knowledge is entering into its fifth season on WTVO and WQRF in Rockford, Ill. “It proves that people will still tune in to watch locally originated programming that offers value to the viewer and business owner,” said Kelly Lattimer, WQRF’s general manager.
More vintage TV news print ads sent by local TV stations, including one promoting a new tower capable of reaching 2 million cows. “I laughed when I read your article about old TV newspaper ads. My how times have changed!”
WPIX’s David Hyman, the station’s VP of marketing and creative services, will be inducted into the NY NATAS Silver Circle, an honor bestowed on those who have devoted a quarter of a century or more to the television industry and have made significant contributions to the New York television market.
Randy Thurman, creative services director at KHSB in Kansas City, sent along some promos for the Kansas City Chiefs which feature a well-known Hollywood actor. Seems the actor is a big fan of the Chiefs and happened to be in town. “I guess the point of it all is never be afraid to ask anyone, even a Hollywood actor, to do something – they might actually say yes,” said Thurman.
WFIE Evansville, Ind.’s marketing department created an hour-long special on sexual violence to air in primetime, normally the role of news. But Brandon Ridge was on a mission. “We could literally be saving someone’s life if we motivate them to get out of a relationship. News does that all the time, but marketing typically doesn’t get to jump into that arena. So for us, we handled it with great respect and dignity.”
South Florida’s lifestyle — the warm weather, the beaches, the water, the wetlands — are threatened by algae and development. So WPTV West Palm Beach is beginning a year-long campaign to bring awareness to the crisis. “It is our hope that we shed some light as to not just what is happening to our environment, but why and how things are occurring,” said the station’s general manager
A news producer at WKMG Orlando, Fla., gets involved to help a homeless teen receive a full scholarship. “I will do it again tomorrow for somebody and nobody might ever know about it. It’s just what we do here. We do little things to try to help somebody all the time. That’s just what we do. I love working here. It was an exceptional day.”