Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
Everything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.