Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, news director, news producers, account executives, MMJs, creative services director, news anchors, and sports journalist in eight different markets.
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
Santa, in one continuous 30-second take, stops by the news anchor desk, a dairy farmer endorses a morning weather lady and a punchy political coverage spot are some of the new promos from Boston, Milwaukee, Tampa and other markets around the country.
This spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.
A local photographer and her work bring comfort and joy to the families of children who face serious and sometimes terminal illnesses. When WPTA aired this special, viewers were touched and flooded the station with comments like this one: “This was one of the best things I’ve ever seen … truly. Loved and appreciated every minute!”