AEs Embrace Ready-Made Ready SpotsApril 12th, 2021 by Paul Greeley
TV account executives are turning to Ready Spots, a service offering pre-produced commercials in a wide range of categories, as a quick-turnaround way to get quality spots to clients.
WPTA Showcases Artists Turning Blank Walls Into Community ArtSeptember 30th, 2020 by Paul Greeley
Someone’s been going around Northeast Indiana throwing paint on buildings. And the perpetrators aren’t ashamed; in fact, they’re proud of what they’ve done.
The New Us: Local TV Marketing In 2020, Part 3July 30th, 2020 by Paul Greeley
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New News Promos To Start 2020January 22nd, 2020 by Paul Greeley
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
Holiday And Other New Promos From Across The CountryDecember 18th, 2019 by Paul Greeley
Santa, in one continuous 30-second take, stops by the news anchor desk, a dairy farmer endorses a morning weather lady and a punchy political coverage spot are some of the new promos from Boston, Milwaukee, Tampa and other markets around the country.
WPTA’s Weather Promo Welcomes SnowJanuary 14th, 2019 by Paul Greeley
This spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.
WPTA Children Special Touches Viewers’ HeartsAugust 30th, 2018 by Paul Greeley
A local photographer and her work bring comfort and joy to the families of children who face serious and sometimes terminal illnesses. When WPTA aired this special, viewers were touched and flooded the station with comments like this one: “This was one of the best things I’ve ever seen … truly. Loved and appreciated every minute!”