Hearst

Nebraska Broadcasters Association member radio and TV stations came together last Friday to hold flood relief drives that yielded $441,919 in donations to the American Red Cross. “This couldn’t have happened without the voluntary efforts of countless people from amongst our station membership,” said Jim Timm, NBA’s president.

“The Pittsburgh community has endured an intense year of tragedy and conflict,” said Charles W. Wolfertz III, WTAE’s general manager. “This special strives to ask how we heal and move forward together as neighbors.”

Close to 1,100 Alabamians made donations during the one-day fund raising event and several local corporate donors assisted in fundraising efforts.  “In times of need the people of Alabama unite around each other and we truly want to thank our audience and corporate partners for their generosity ” said Susana Schuler, WVTM’s general manager.

In Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.

WAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.

WGAL, Hearst’s NBC affiliate in Lancaster, Pa., is partnering with nearby Millersville University to preserve and digitize 30 years of the station’s news footage from 1949 through 1979. “When I first saw a portion of the archive in WGAL’s basement, I knew they had an unmatched treasure of historically significant material,” said Dr. Daniel Wubah, Millersville University’s president.

The Miss Black America Pageant will air on WAPT, Hearst’s ABC affiliate in Jackson, Miss., this Sunday afternoon from 3:30 to 5. One of those inspired by the pageant was Mississippi native Oprah Winfrey. See why the experience left her with a lasting impression.

My first job at a TV station was as a writer/producer in promotions at WDSU. Then, in 1988, the station was located in the French Quarter. The historic building stretched an entire block from Royal to Chartres streets. The front entrance sat in a beautiful courtyard, said to be the most photographed in the city.

Chronicle: Pittsburgh’s Holiday Traditions highlights the remarkable ways the holidays come alive for families in western Pennsylvania.  The hour-long program follows the old customs, new traditions and hidden celebrations of the season.

Easy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.