Hurricane Florence sat on top of North Carolina for four days, battering the state with relentless rain and wind. The WRAL documentary, 75 Hours, tells the first person accounts from 64 journalists who covered the storm on television, web and social media.
New image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and position the station as part of the community.
Lyle Schulze was once general manager of WCTI in New Bern, N.C. He emailed me to comment on how WCTI survived Hurricane Florence. “They are to all be commended for their perseverance and courage to continue to deliver life-saving information to the viewers of eastern North Carolina.”
With its building flooded out, Sinclair’s WCTI in New Bern, N.C., had to get creative to bring its viewers news coverage of Hurricane Florence. Facebook carried the load for a few days, and then when it got back on the air, producing newscasts from locations all over town kept viewers in the know. “We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.
During a week of giving, WTVD, along with its corporate owner, The Walt Disney Co., collected over $1 million to help provide overnight shelter stays, emergency supplies, medical assistance, meals and other life-saving services to the people of North Carolina. “This is a great example of how people come together when there is a need,” said Caroline Welch, WTVD’s general manager.
Sinclair will hold a relief effort, Stand Strong for the Carolinas, all day today encouraging viewers to help those struggling to rebuild. As part of the push, Sinclair will match the first $100,000 of the funds raised nationally.