In NYC, WNYW Is The Dominant Station On Facebook
September 5th, 2018 by Paul GreeleyThis week’s Social Scorecard covers the social media scene in New York City where broadcasters are vying for their share of engagement among 140 million actions. WNYW, the Fox O&O, is far ahead of all broadcasters there. Its secret? Fewer posts that appeal to their followers’ emotions. “Sometimes, less is more,” says Dan Carlin, the station’s programming and research VP.
In Cedar Rapids, KCRG Rides Highest On Facebook
August 28th, 2018 by Paul GreeleySocial Scorecard this week comes from Cedar Rapids, Iowa, about 100 miles east of Des Moines, where Gray’s KCRG is on top of social media. The key to its success on Facebook is reliable information, just like on television. “We are your trusted source regardless of the platform,” says Adam Carros, KCRG’s news director. “I think that’s really the value at the end of the day.”
Rio Grande Valley’s KGBT Tops On Facebook
August 14th, 2018 by Paul GreeleyKGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.