WGCL Says Hiring Monica Kaufman Pearson Was A ‘No-Brainer’
January 4th, 2022 by Paul GreeleyJust 10 days into Gray’s ownership of WGCL, the Atlanta-based company wooed Monica Kaufman Pearson out of retirement to join the CBS affiliate. Pearson is well-known in Atlanta for her 37 years as news anchor on WSB, where she was the first Black female evening anchor in the city.
WBRC’s Weather Branding Delivers Viewers During Tornado
February 22nd, 2021 by Paul GreeleyWhen a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
WBRC Debuts Powerful Weather Promos During Super Bowl
February 5th, 2020 by Paul GreeleyOver the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).
Gray Video Demonstrates Value, Importance Of Local TV
June 6th, 2019 by Paul GreeleyThree Gray Broadcasting TV stations in Alabama and Georgia collaborated on a 12-minute video to show what their stations did before, during and after the tornadoes on March 3. Collin Gaston, WBRC’s general manager, said it’s “a compelling story for Washington on how to handle broadcasters going forward, that there’s good value in local TV and they should be on our side.”