KXAN

Both KXAN Austin, Texas,  and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?

Two TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?

Local TV marketers are navigating new territory so far in 2020, one few could have seen coming.  How did they respond? Fourteen local TV creative services directors shared  their thoughts and 42 examples of their stations’ marketing in the 5-part  series, The New Us: Local TV Marketing In 2020.

Everything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.

The governor will address the statewide response to the current coronavirus outbreak and will be joined by top state government officials from the departments of health, infectious diseases, education, and emergency management.

New jobs posted to TVNewsCheck’s Media Job Center include openings in marketing, sales and news from Tegna’s stations in Austin and Minneapolis, Capitol Broadcasting’s WRAL in Raleigh, and Nexstar’s station in Jackson, Miss.

In a ground-breaking, comprehensive series of broadcast and digital reports, Nexstar Broadcasting sent a team of journalists on a 10-day mission to offer viewers a unique and revealing look at life along the border from one end to the other. Nexstar’s Border Report Tour started in San Diego on Sunday, Sept. 22, and concluded on Tuesday, Oct. 1 in Brownsville, Texas. Along the way, the team generated more than 50 pieces of original content for digital, hundreds of news stories and more than 130 live shots for broadcast.

The series examines Texas Railroad Commission Chairman, Christi Craddick, and the conflicts of interest related to her politically prominent family and her position as the state’s most powerful oil and gas regulator.