New Jobs Posted To TVNewsCheck
January 28th, 2024 by Paul GreeleyNew jobs posted to TVNewsCheck’s Media Job Center include openings for a SVP Digital Revenue Development at the corporate level and a Creative Services Director in a highly desirable local market.
Local TV Stations Evolving Social Media Use As Platforms Change
August 14th, 2023 by Mark MillerTV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.
KXAN Austin Launches Newsletter On Texas Politics, Government
January 30th, 2023 by Paul GreeleyKXAN, Nexstar’s NBC affiliate in Austin, Texas, has introduced a weekly newsletter to keep residents informed on the top political news of the week. “It really made sense because our station has such a strong history of covering politics,” says Kate Winkle, KXAN’s digital director.
New Weather, Late News And Other Local TV Promos From May
June 3rd, 2022 by Paul GreeleyCrime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
TV News Investigators Are Often Viewers Last — And Best — Hope
January 19th, 2022 by Paul GreeleyBoth KXAN Austin, Texas, and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?
Building Brands On Investigative Journalism
January 10th, 2022 by Paul GreeleyTwo TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
Austin’s KXAN Investigations Are As Big As Texas
June 3rd, 2020 by Paul GreeleyEverything’s bigger in Texas. Even investigative journalism. Find out why KXAN Austin’s latest investigation involved almost two dozen people in news, digital, production and marketing, and how the station balances that content on TV and digital platforms across all the Nexstar stations in the Lone Star State.
Nexstar Airing Statewide Town Hall With Texas Governor
March 18th, 2020 by Paul GreeleyThe governor will address the statewide response to the current coronavirus outbreak and will be joined by top state government officials from the departments of health, infectious diseases, education, and emergency management.
Nexstar ‘Border Report Tour’ Covers A Lot Of Ground
October 4th, 2019 by Paul GreeleyIn a ground-breaking, comprehensive series of broadcast and digital reports, Nexstar Broadcasting sent a team of journalists on a 10-day mission to offer viewers a unique and revealing look at life along the border from one end to the other. Nexstar’s Border Report Tour started in San Diego on Sunday, Sept. 22, and concluded on Tuesday, Oct. 1 in Brownsville, Texas. Along the way, the team generated more than 50 pieces of original content for digital, hundreds of news stories and more than 130 live shots for broadcast.