Crime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.
To steal an idea perhaps, or to critique it. Maybe it’s a concept, or some great copy, seeing what others are doing around the country in markets large and small, is often how local TV creative writer/producers improve their craft.
To get an idea of what TV stations are promoting, I just look at my LinkedIn feed.
Since I have more than 15,000 connections on LinkedIn, I see much of what they post.
The advantage of sharing local TV promos from LinkedIn is that you know who posted the promo and they often include a short description about the work.
And just like when you post something to Facebook or YouTube, it’s out there in the public.
And recent Market Share columns that shared news promos from LinkedIn are among the highest viewed Market Share columns so far this year, according to Google Analytics.
The most viewed column so far in 2022?
From WJXT, Graham’s independent in Jacksonville, Fla., here’s a special report promo about a crime fighting chopper being used by the police.
Also from WJXT, a story ripped from the headlines. Cars taking over intersections to burn rubber and race. Can property owners be held liable might be a way to get older viewers to watch.
From Tegna’s ABC in Hampton, Va., WVEC, comes this promo about a cop shortage. It’s risky. Did it work?
Regular readers of Market Share know I like testimonials. Here’s one from the Hearst station in Jackson, Miss.
Speaking of testimonials, here’s one from KXAN, Nexstar’s station in Austin, Texas, the place for in-depth, investigative journalism.
KCPQ, Fox13 Seattle, produced this promo about its late news.
KING in Seattle, created this spot to remind viewers that our diversity makes us better and stronger.
WAVY, Nexstar’s NBC affil in Portsmouth, Va., created this special re[port promo about a growing trend — women of color packing heat. The special report aired during the morning news.
From KCOP, the Fox-owned MyNetworkTV affiliate in L.A., comes this promo for the station’s late news, listing the reasons it’s the one to watch.
From WVLT, Gray’s station in Knoxville, Tenn., is this weather app promo which spells out the various reasons you should download it.
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