WROC’s Weather ‘Most Accurate’ Again
March 14th, 2019 by Paul GreeleyWROC has again been certified the “Most Accurate Forecasters” in Rochester, N.Y., by WeatheRate, the ninth time 10 years. “In a region that can experience 40-plus degree temperature swings, thunder storms, wind storms and snow storms all within a few days, accuracy is critically important and at times, life-saving,” said Wendy Bello, WROC’s general manager.
WBTV Tells Its February Ratings Story
March 13th, 2019 by Paul GreeleyRobby Thomas, WBTV’s marketing director, said the station went into the February sweep with a strategic plan. However, said Thomas, that plan changed when an investigation helped expose issues that undermined the public’s confidence in an election.
WIAT Helps Tornado Victims Recover
March 8th, 2019 by Paul GreeleyWIAT, Birmingham,Ala.’s CBS affiliate, along with other Nexstar stations throughout Alabama, helped tornado recover. “On Wednesday, we asked viewers of our Nexstar stations to join us in supporting those who need our help,” said Jimmy Cromwell, WIAT’s general manager.
WVTM Raises $169,000 For Tornado Relief
March 8th, 2019 by Paul GreeleyClose to 1,100 Alabamians made donations during the one-day fund raising event and several local corporate donors assisted in fundraising efforts. “In times of need the people of Alabama unite around each other and we truly want to thank our audience and corporate partners for their generosity ” said Susana Schuler, WVTM’s general manager.
Alabama Broadcasters Unite For Tornado Relief
March 7th, 2019 by Paul GreeleyYesterday, TV and radio stations across the state held a tornado relief telethon, Together for Alabama, that was coordinated by the Alabama Broadcasting Association. “Broadcasters are always there for the communities they serve and at times like these, we bring everyone together in a way like no other,” said Sharon M. Tinsley, Alabama Broadcasters Association’s president.
Chicago’s WGN Tells Its February Sweeps Story
March 6th, 2019 by Paul GreeleyIn February, WGN Chicago said it ranked No. 1 or No. 2 in almost every weekday newscast in adults 25-54. And the WGN Morning News just celebrated its eighth year as the top-rated morning news in Chicago. “From hard-hitting investigative pieces to light-hearted morning news banter, our goal is to inform, update and entertain,” said Jennifer Lyons, WGN’s news director.
Gray’s Fargo Stations Help Make-A-Wish Families
March 5th, 2019 by Paul GreeleyThanks to KVLY and KXJB, Gray’s NBC and CBS affiliates in Fargo, N.D., Make-A-Wish of North Dakota has more than 500,000 airline miles to help make sick kids’ wishes come true. “It’s an honor to partner with Make-A-Wish and our community. We are grateful for generosity throughout North Dakota,” said Wendy Bernier, the stations’ creative services director.
KING’s ‘Truth’ Campaign Helps February Ratings
March 4th, 2019 by Paul GreeleyKING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.
WPIX’s Marketing Team Creates Documentary Series
February 28th, 2019 by Paul GreeleyNot many local TV marketing departments get the chance to create long-form content like a four-part documentary. But the team at New York’s WPIX welcomed the challenge. “I think if you went to most creative services shops in the country, you would find a lot of frustrated filmmakers who would be dying to do something like this,” said Heath Benfield, the series creator.
KRON Launches 24/7 Digital News Subscription Service
February 25th, 2019 by Paul GreeleyThe KRON-ON streaming video platform features 11 hours of KRON’s regularly scheduled live, local news programming, including six hours of live morning news coverage and five hours of live evening news, commercial free via KRON-ON. “Nexstar’s comprehensive cross-platform content development strategy leverages innovative technologies to create new products and services that meet the unique needs of the local communities we serve in San Francisco and across the United States,” said Tim Busch, Nexstar’s president.