Marketing Local TV News Choppers

Chicago’s WMAQ positions its news chopper, Sky 5, as above it all. Here are a couple new promos. Diane Hannes, the station’s VP of creative services, sent these along inspired by the Market Share two-part series, Marketing Local TV News Choppers.

When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years