news marketing

According to the station, the fleet will provide coverage, tracking and early warning for all of Cincinnati’s changing weather conditions no matter the season.

An unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.

NewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.

Don Jorgensen, KELO’s 6 and 10 P.M. anchor in Sioux Falls, South Dakota, along with his wife, were in a serious motorcycle accident over Memorial Day weekend. Both spent five nights in the hospital where they both had surgeries. The station followed Jorgensen’s accident, recovery and return in a series of on-air news stories.

Edwin Edwards, Louisiana’s only four-term governor, passed away on July 12th. Edwards was a colorful and controversial figure in Louisiana politics, gaining national attention when he ran against former Ku Klux Klansman David Duke in the 1991 gubernatorial campaign in Louisiana. Here are some personal memories from my time working at a TV station in New Orleans during this campaign.

Daniella Guzman, KNBC’s morning anchor, will report on local athletes and stories across all newscasts and digital platforms. More than 100 athletes from Southern California are expected to compete in Tokyo.

WRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C., welcomed back returning employees and thanked those who never left, with a week-long celebration last week, Week of Welcome or WOW.

KOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.

Aquaculture, or the farming of fish and seafood, is a thriving industry that brings more than $60 million in revenue to North Carolina each year.

In 1981, two skywalks collapsed in the lobby of Kansas City’s Hyatt Regency Hotel, killing 114. At a time of increased scrutiny of the integrity of structures, Hearst’s KMBC there will air an hour-long documentary on the worst structural disaster of its time.