news marketing

WJXT and WCWJ, Graham Media’s stations in Jacksonville, partnered with Visit Jacksonville to create an annual voter-centric guide, JaxBest, highlighting the best local attractions and businesses that shape the city.  “We invite Jacksonville to watch WJXT and WCWJ for updates on the Jax Best campaign,” said Michael Corrigan, Visit Jacksonville CEO.

WXIN, Tribune’s Fox affiliate in Indianapolis, hit the road to produce its morning newscast in a town about about 20 miles from Indianapolis. It’s not easy to take a station’s morning newscast out of the studio to a remote location. But if you read some of the comments posted on WXIN’s Facebook page, you’ll see that viewers love it.

Both Graham and Nexstar have openings in their respective corporate headquarters in Chicago and Dallas for a chief technology officer and a senior vice president of local content development.

One of the most revealing and relevant sessions at the Promax Station Summit in Las Vegas last month was Five Tips For Winning Viewers with Social Media. Today, it’s not likes, shares and comments that measure success on Facebook, said Apryl Pilolli, head of innovation at Social News Desk. “You need reach and ratings. You don’t need likes. Awareness, preference, loyalty and sales are more important.”

TV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.

A cutting-edge study, Video News Research Project, will test the use of new forms of animation, graphics, and data visualization in video storytelling. Year-long, paid fellowship positions will be created as part of the project, one position at each of these stations in Chicago and Boston.

WPTA, Quincy’s NBC affiliate in Ft. Wayne, Indiana, took home the top prize for Overall Excellence in the Lower Great Lakes Emmy Awards. “In doing so,” said Jonathan Shelley, WPTA’s news director, “a station that scarcely operated as a traditional Big Four affiliate just a few years ago took home the statuette over six other finalists – all from long-established broadcast operations in Indianapolis and Cleveland.”

For the record breaking sixth time in a row, Devlin Design Group takes home the Promax Gold Award in the Set Design Category. The entry came from  KTVU, the Fox O&O in the San Francisco Bay Area.

New TV job openings posted last week on TVNewsCheck’s Media Job Center include opportunities at stations owned by Gray, NBC, Meredith, Cox and Graham in Charlotte, Orlando, Atlanta, Boston, San Antonio and the Flint-Saginaw-Bay City area of Michigan.