news marketing

KPRC 2’s 2019 Military Appreciation on-air and digital campaigns will feature the station’s reporters and anchors who have served, are serving, or have family members in service or veterans.

Mike Newman joins WHBQ from Cox’s ABC affiliate in Orlando, WFTV, where he was the senior promotions producer. “My wife Erin and I can’t wait to experience the food, culture and music of Memphis and make it our new home,” said Newman.

A hundred people — including all of the morning, noon and evening anchors — an outside shoot in a public place, elaborate costumes and everybody dancing in one continuous shot. Take a look.

With the addition of WDRB News@5, WDRB will produce 9.5 hours of local news on weekdays, and 64 hours of local news a week. “We will be adding six to eight new people, taking our newsroom to over 100 people, the largest television, radio or newspaper newsroom in Kentucky,” said Bill Lamb, WDRB’s general manager.

Capitol Broadcasting Co., a diversified media and entertainment company based in Raleigh, N.C., is looking for a director of technology.

WCAU and Telemundo62, owned by NBCUniversal, are hosting the The 2019 Democratic Debate for Philadelphia Mayor in partnership with The Philadelphia Inquirer and AARP Pennsylvania on Monday night at 7.

“Too often, we are promoting our technology and not our people,” said Danielle Ray, the creative services director at WDAF.  “Every station has great technology, but our people set us apart and how they tell the ‘weather story’ is different. That was our inspiration for these promos.”

Rob Thomas, marketing director at KAUZ Wichita Falls, Texas, shared a recent promo that I think makes great use of on-air examples as evidence to back up claims of being the first alert station. I believe that sometimes TV station creative services ought to think of themselves as lawyers in front of a jury, trying to convince them that your station is guilty of great coverage. Show me the evidence.

WPIX, Tribune’s CW affiliate in New York City, sent a news crew down to three countries in Central America, Honduras, El Salvador and Guatemala, to report what conditions are like there. WPIX reporter Cristian Benavides and photographer Kenneth Pelczar spent a week there in late April. Benavides and Pelczar did live reports from the ground while there and, on their return, are sifting through all the material they gathered for a series of reports on WPIX’s newscasts titled, Trapped in the Triangle.

The investigation, Toxic School Water, revealed that officials in Metro Nashville Public Schools were keeping test results showing toxic lead in schools’ drinking water from parents, principals and the public.