news marketing

The NBC O&O in Philadelphia just launched a news program developed especially for an audience that is doubling every year — streamers.

The week aims to promote news literacy as a fundamental life skill and to provide the public with the tools needed to be an informed and empowered populace. But what does that look like when put into practice?

”Everyone’s situation is unique, but no one should feel alone,” says Brian Sather, KCCI’s GM. “Our goal is to connect people with others who want to help.”

Having the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.

New jobs posted to TVNewsCheck’s Media Job Center include an opening for a news director in Los Angeles and a news producer in Raleigh, N.C.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manger, a promotion manager and local sales manager at Nexstar stations in California, Alabama and Indiana.

Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.

In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?

The program will feature accounts from frontline workers in the health industry, detailing what they have experienced day to day since the beginning of the pandemic.

By day, Stephen Wise is an Addy award-winning creative services producer for WEAR in Pensacola, Florida. By night, he’s a film-maker and screenplay writer whose latest effort is winning awards at film festivals and the attention of potential investors.