news marketing

This past Monday, Jan. 27, was the 75th anniversary of the day when the Soviet Army’s 322nd Rifle Division entered the concentration camp at Auschwitz. Today’s column is one that first appeared on the 70th anniversary of the liberation of Auschwitz, titled, To Auschwitz Survivors, Especially One.

All this week, Scripps TV stations are working directly with high schools in their communities to produce original pieces of student journalism. Here are some examples of that collaboration.

In Kansas City, WDAF got some Kansas City fans together outside, in 14 degree weather, to show their colors. “It’s gets cold here, we play in the cold, our stadium is outside and we tough it,” said Danielle Ray, WDAF’s creative services director.

A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.

Anne Brown, marketing director for WITI, Nexstar’s Fox affiliate in Milwaukee, offered to share her station’s Super Bowl promos. If any Fox affiliates want to share their creative efforts, please let me know. My phone number and email address are always listed at the top of the column.

New jobs posted to TVNewsCheck’s Media Job Center include openings for a sports director in Madison, Wis.; a news producer in Richmond, Va.; a digital content director on Maryland’s Delmarva Peninsula; and an anchor/reporter in Wichita, Kan.

New jobs posted to TVNewsCheck’s Media Job Center include marketing and creative services producer openings at WOIO in Cleveland (DMA 19), and WWBT in Richmond (DMA 54).

New jobs posted to TVNewsCheck’s Media Job Center include a local sales manager opening for KWES in Odessa-Midland, Texas (DMA 145), and a chief engineer for KIMT, the CBS affiliate in Rochester, Minn. (DMA 150).

In a new weather image campaign from NBC-owned KNBC Los Angeles, the station says no one else in the market can make the claim they’re the most accurate.

New jobs posted to TVNewsCheck’s Media Job Center include openings at Sinclair and Nexstar stations for sales management in Las Vegas and Indianapolis, and a creative services director opening for Graham’s station in Roanoke, Va.