WHO-HD is packing up and hittin’ the road all this week for RVTV 2019, the station’s annual week-long Iowa/Iowa State tailgate party. “We never know quite what to expect, which is part of the fun,” said Keith Murphy, WHO-HD’s sports director.
I contend that just about every news story, from live breaking news to routine news packages, can benefit from the perspective that drones can provide. But having the ability, the timing, the training and the equipment to include drone footage into daily news coverage is not easy. “I have a drone that is basically in a little briefcase and it is in the back of my car so it is on scene just as quick as I am,” says Fred Matthis, WTIC Hartford, Conn., drone operator.
WHO, Tribune’s NBC affiliate in Des Moines, Iowa, gave visitors to the Iowa State Fair a kernel of corn to place in the Mason jar of their favorite presidential candidate. “While we know the corn poll isn’t scientific, it has proven in the past to be a pretty reliable measure of the attitudes of Iowans at fair time,” said David Price, WHO’s political reporter.
The free fair will feature food, fun, health screenings, safety tips and everything parents need to get kids ready for school. There will be plenty of entertainment including live music, face painting, a petting zoo, mascots, inflatable bouncers, and a dunk tank.
Two local TV news directors and a general manager attended the Promax Station Summit last month in Las Vegas. After you read what they have to say about it, this may start a trend. “I am really glad I went,” said one. “To me, having both the news director and creative services director there to hear the same information is key,” said another. “I was taking notes like a fiend.”
WXIN, Tribune’s Fox affiliate in Indianapolis, hit the road to produce its morning newscast in a town about about 20 miles from Indianapolis. It’s not easy to take a station’s morning newscast out of the studio to a remote location. But if you read some of the comments posted on WXIN’s Facebook page, you’ll see that viewers love it.
The award was in the category Art Direction and Design: Sports Brand Image Promo or Campaign.
WGN’s Morning News has a national reputation, well-earned, as being different from most nearly every other local TV stations’ morning news. Some might say it’s more National Lampoon than news. More Saturday Night Live than news. But according to the May ratings, morning news viewers in Chicago like it more than any other morning newscast.
The event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
“Too often, we are promoting our technology and not our people,” said Danielle Ray, the creative services director at WDAF. “Every station has great technology, but our people set us apart and how they tell the ‘weather story’ is different. That was our inspiration for these promos.”