WUAB’s New Program Will Make Cleveland Viewers ScreamOctober 15th, 2020 by Paul Greeley
And that’s the point.
How TV Stations Drive Audience By Polling ViewersJune 30th, 2020 by Paul Greeley
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
WOIO Cleveland Raises More Than $150,000 For NonprofitsApril 8th, 2020 by Paul Greeley
“In terrible times like this pandemic, this was an example of a city and region at its best,” said Erik Schrader, WOIO’s general manager. “I received a text from one of our charities when I asked them about the results. They said it best. ‘It was the generosity of those who had little to give because they have little themselves. That’s Cleveland’.”
Viewers Say TV News Promos Best Super Bowl CommercialsFebruary 7th, 2019 by Paul Greeley
Viewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!
Marketing Local TV News Choppers, Part 2January 17th, 2019 by Paul Greeley
When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years