The new creative services director for WFLA, Nexstar’s NBC affiliate in Tampa, Fla., is no stranger to the Nexstar Nation. But he’s really new to Tampa. I caught up with Paul Spingola who’s just been on the ground there for three days since starting on Monday. Spingola is making the move to Tampa’s WFLA from another Nexstar station, WTNH, the ABC affiliate in Hartford-New Haven, Conn.
Every day, at least two people in Connecticut die from an opioid overdose. So WTNH, Nexstar’s ABC affiliate in New Haven, launched a digital-first campaign this week that provides an in-depth look at the state’s opioid problem and contains vitally important information regarding the issue.
When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years