WTTG, the Fox-owned affiliate in Washington, D.C., is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down. Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers. The leading cause for nearly 40% of these crashes is texting and driving.
How often do we read about teachers using their own money to buy supplies for their students because of cash-strapped school systems? This is a great example of how TV station news operations can, and do, hold community leaders accountable.
Local TV news back in the day used to frequently advertise in the local newspaper. Here are some random print ads that I found interesting. If you’ve got a print ad example from your TV station, or any other for that matter, from yesterday or today you’d like to share, send them to me.
WTTG Washington edited together a two-minute news tease promoting both the late night and early morning newscasts. The topical aired during halftime of Thursday Night Football. “The fans stayed up. The game got great ratings and the people stayed with us,” said Paul McGonagle, WTTG’s news director.