WTTG, the Fox-owned affiliate in Washington, D.C., is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down. Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers. The leading cause for nearly 40% of these crashes is texting and driving.
WTTG, the Fox O&O in Washington, is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down.
Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers, with the rate of crashes and deadly accidents increasing dramatically during this time, according to AAA. The leading cause for nearly 40% of these crashes is texting and driving.
The station kicked off the campaign on Tuesday, June 11, in Warrenton, Va., to get young drivers psyched about being safe.
Students from three high schools participated in a pep rally. Using golf carts provided by the State Police, the students had to drive through a course marked with cones while texting. Not one single student made it through the course without hitting a cone. As one student put it, “That was the scariest thing I’ve done. I’m definitely not texting and driving.”
WTTG will continue the campaign with regular check-ins throughout the summer.
Got a media job you’re looking to fill? Why not place an ad on TVNewsCheck’s Media Job Center?
The Media Job Center reaches more than 12,000 media executives, managers and professionals each day.
Jobs posted appear on TVNewsCheck’s home page and nearly every other page on the site and they are distributed continuously on TVNewsCheck AM/PM, Newsroom Tuesday and Tech Thursday newsletters and on every page of Market Share, the blog about television marketing.
Posting a job to TVNewsCheck’s Media Job Center using a credit card is easy, just click here, https://tvnewscheck.com/jobs/submit/
If you have a question, need help or want to contact Paul Greeley, he’s at email@example.com or 817-578-6324. Greeley lives in the Philadelphia area.