WTTG, the Fox-owned affiliate in Washington, D.C., is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down. Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers. The leading cause for nearly 40% of these crashes is texting and driving.
WTTG, the Fox O&O in Washington, is partnering with the Virginia State Police and State Farm on a teen drivers’ safety campaign called, Eyes Up, Phones Down.
Research shows the 100 days between Memorial Day and Labor Day is the most dangerous time for teen drivers, with the rate of crashes and deadly accidents increasing dramatically during this time, according to AAA. The leading cause for nearly 40% of these crashes is texting and driving.
The station kicked off the campaign on Tuesday, June 11, in Warrenton, Va., to get young drivers psyched about being safe.
Students from three high schools participated in a pep rally. Using golf carts provided by the State Police, the students had to drive through a course marked with cones while texting. Not one single student made it through the course without hitting a cone. As one student put it, “That was the scariest thing I’ve done. I’m definitely not texting and driving.”
WTTG will continue the campaign with regular check-ins throughout the summer.
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